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Citation

Stevely AK, Wilson LB, Angus C, Critchlow N, Kersbergen I, Tian M & Holmes J (2026) Are alcohol‐free and low‐alcohol drinks more expensive than regular‐strength drinks? A descriptive analysis of sales data from Great Britain, 2024. Addiction. https://doi.org/10.1111/add.70568

Abstract
Background and aims: Alcohol-free and low alcohol [no/lo; ≤1.2% alcohol by volume (ABV)] drinks are increasingly popular in some high-income countries and offer potential public health benefits if used as substitutes for regular-strength drinks; however, perceived high prices may deter people from buying these products. This paper explored whether no/lo drinks are more expensive than regular-strength drinks. We compared for no/lo and regular-strength drinks: (i) average prices and price distributions; (ii) prices of products matched on brand and pack size; and (iii) average prices across different multipack sizes, container sizes and container types (e.g. bottle vs. can). Design: Cross-sectional analysis of population-level, off-trade (i.e. shops) sales data. Setting: Great Britain, 2024. Cases: N?=?21?147 no/lo and regular-strength stock-keeping units (SKUs, e.g. 6x300ml Heineken 0.0). Measurements: We analysed data from the market research company Circana. Analyses were stratified by beverage categories: beer, cider, wine, spirits and ready-to-drinks (RTDs). Our primary measures were median prices of all products available and median purchase prices (i.e. weighted by sales volume). Prices were per standard serving size for each beverage type. We used quantile regression to test differences in median prices. Findings: In 2024, the median price of no/lo drinks available was lower than for regular-strength drinks (ranging from beer ?19% to wine ?44%; P?

Keywords
Alcohol; no and low alcohol; alcohol-free; alcohol-free and low alcohol; market research data; sales data

Journal
Addiction

• Stevelet et al - no/lo pricing - VoR - Sept 2026