Book Chapter
Consumer vulnerability, consumer well-being, and caring marketplaces
Heath T & Branco-Illodo I (2025) Consumer vulnerability, consumer well-being, and caring marketplaces. In: Daskalopoulou A & Yannopolou N (eds.) Marketing Ethics and Consumer Society. 1st ed. London: Routledge. https://doi.org/10.4324/9781003604549-8
Conference Paper (published)
"Dear Diary": advancing diaries' potential in consumer research
Branco-Illodo I, Heath T & Gallage S (2022) "Dear Diary": advancing diaries' potential in consumer research. In: Roper S & McCamley C (eds.) Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life. 2022 Academy of Marketing Conference, University of Huddersfield, 05.07.2022-07.07.2022. Helensburgh: Academy of Marketing. https://academyofmarketing.org/am2022-conference/
Newspaper Article
Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen
Moufahim M, Pich C & Branco-Illodo I (2022) Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen. The Conversation. 01.06.2022.
Article
Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest
Siganos A & Tabner IT (2020) Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest. Journal of International Business Studies, 51 (2), p. 263–273. https://doi.org/10.1057/s41267-019-00271-3
Newspaper Article
Don’t believe the Brexit prophecies of economic doom
Tabner I (2016) Don’t believe the Brexit prophecies of economic doom. The Conversation. 27.06.2016. https://theconversation.com/dont-believe-the-brexit-prophecies-of-economic-doom-61690